Becoming Santa: The Man Behind The Merry Hardcover – March 1, 2026

Putting on the red suit may take a moment.Becoming Santa takes a lifetime.Every visit is an entrance into someone’s story — into living rooms filled with hope, hospital rooms filled with courage, and childhood memories that will be carried forever. Behind the beard and the laughter stands a figure families trust, welcome into their homes, and look to as a symbol of generosity, safety, and joy.To carry that responsibility requires more than appearance.It requires character.In Becoming Santa, Brad “Santa PopPop” Hanke walks beside readers with the steady voice of experience, offering practical wisdom and heartfelt mentorship for both new and seasoned Santas. With the insight of a teacher and the conviction of a leader, he challenges performers to raise their standards, protect the wonder entrusted to them, and grow into the kind of person children are proud to believe in.This is not simply a guide to wearing the suit.It is where the work of becoming worthy begins. Read more